Webinar Archives | Calligo Building value through data Fri, 10 Oct 2025 23:50:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Improving Marketing ROI with Marketing Mix Modeling https://www.calligo.io/events/webinar/improving-marketing-roi-with-marketing-mix-modeling/ Wed, 27 Aug 2025 15:53:04 +0000 https://www.calligo.io/?post_type=events&p=5736 Are you ready to take your marketing strategies to the next level? Discover how to unlock insights and opportunities in the data you already have in our upcoming webinar. Join Calligo’s Principal Data Analyst Nick Mishko and Supermetrics’ Anna Shutko as they delve into the power of machine learning to create smarter, more efficient marketing […]

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]]> Are you ready to take your marketing strategies to the next level?

Discover how to unlock insights and opportunities in the data you already have in our upcoming webinar. Join Calligo’s Principal Data Analyst Nick Mishko and Supermetrics’ Anna Shutko as they delve into the power of machine learning to create smarter, more efficient marketing campaigns to increase ROI.

Save My Seat

In this webinar, you’ll learn:

  • How to procure comprehensive and accurate marketing data using Supermetrics

  • How to optimize campaigns to improve your return

  • Statistical modeling approaches for the development of MMM

  • An overview of how to combine statistical approaches with machine learning

  • Insights from a Q&A session with industry experts

This webinar is perfect for marketers, data scientists, and data enthusiasts looking to optimize business performance.

Can’t attend live? You should still register! The on-demand link will be shared with all registrants after the webinar.

About Supermetrics

Supermetrics is the leading Marketing Intelligence Platform for agencies and brands that allows you to connect, manage, analyze, and activate your data. Marketers around the world are using Supermetrics to work better with data and improve marketing ROI.

The post Improving Marketing ROI with Marketing Mix Modeling appeared first on Calligo.

]]> Building a Better Marketing Ecosystem with Machine Learning https://www.calligo.io/events/webinar/building-a-better-marketing-ecosystem-with-machine-learning/ Thu, 23 Jan 2025 17:36:55 +0000 https://www.calligo.io/?post_type=events&p=5602 Learn how to apply Machine Learning and automation to Marketing to improve your performance and drive growth.

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]]> Are you ready to take your marketing strategies to the next level? Join us for an exciting webinar, “Building a Better Marketing Ecosystem with Machine Learning”, where we’ll explore how Machine Learning and automation can revolutionize your marketing efforts!

📅 Date: March, 11th, 2025

🕒 Time: 9:00 am PST | 12:00 pm EST | 5:00 pm GMT

📍 Location: Online

What to Expect:

✅ How ML enhances audience segmentation and personalization.
✅ Real-world case studies of ML-driven marketing success.
✅ Insights into automating processes like campaign optimization and customer journey mapping.
✅ Q&A session with industry experts.

This session is perfect for marketers, data enthusiasts, and business leaders looking to harness the power of Machine Learning to create smarter, more efficient marketing ecosystems.

Why Attend?

Learn how to:
📊 Improve campaign ROI with data-driven insights.
🤖 Automate repetitive tasks to focus on creative strategies.
📈 Scale your marketing efforts with predictive analytics.

 

Register now to secure your spot!

Don’t miss the opportunity to stay ahead of the curve in the fast-evolving world of marketing!

Let’s build a better marketing ecosystem together.

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