We’re excited to announce a strategic partnership between Supermetrics, a global leader in marketing data aggregation, and Calligo. This collaboration combines Supermetrics’ robust data aggregation capabilities with Calligo’s expertise in designing advanced analytics ecosystems. Together, we’re poised to deliver end-to-end solutions that simplify data-driven decision-making, drive efficiency, and empower businesses to achieve smarter marketing outcomes.

Who is Supermetrics?

Supermetrics is the leading Marketing Intelligence Platform for agencies and brands that allows you to connect, manage, analyze, and activate your data.

Founded in 2010 by Mikael Thuneberg in Helsinki, Finland, Supermetrics started with a simple goal: to make marketing data more accessible and actionable for everyone. Today, the platform empowers over 200K organizations worldwide, including top brands like Nestlé, Warner Bros, and Dyson, by seamlessly connecting, managing, analyzing, and activating their data.

Supermetrics simplifies the complexities of data management by offering prebuilt and custom data pipelines that centralize data from more than 150 marketing and sales platforms. Whether it’s Google Analytics, Facebook Ads, HubSpot, or offline sources, Supermetrics brings all your marketing data together in one place—your preferred reporting, analytics, or storage tools.

With intuitive, no-code data management apps, Supermetrics helps users blend, enrich, and customize data for unique needs. From creating automated reports in Excel and Google Sheets to advanced visualizations in Power BI or Looker Studio, the platform enables teams to transform data into insights that drive impactful business decisions.

Trusted by organizations in 120+ countries, Supermetrics processes over 15% of global marketing data, delivering measurable improvements like increased marketing efficiency, higher conversion rates, and reduced costs. Its pioneering approach has earned recognition, including being named one of G2’s Top 50 Best EMEA Software Companies for 2024.

At its core, Supermetrics is committed to innovation, transparency, and customer success. As the marketing landscape evolves, Supermetrics continues to scale with its clients, ensuring they have the tools and data intelligence needed to grow.

For more information about their journey, products, and vision for the future, visit supermetrics.com

Key Benefits of Supermetrics:

• Get data from anywhere, instantly with integrations for 150+ sources
• Edit, manage, blend, enrich, and store your marketing data all in one place
• Use the reporting tools you love to analyze, visualize and report on your data
• Turn your marketing intelligence into action

Why partner?

We’ve been working with Supermetrics and their customers for the last few years to build reporting and analytics solutions. Our consultancy is a natural partner for Supermetrics and helps to fill the technical gap that many companies have in working with their data. Our solutions have helped customers to understand and measure the value of their marketing programs and ultimately drive better decision-making and transparency.

Partnering with Supermetrics helps us to accomplish our mission to design and build analytics ecosystems that deliver the best outcomes for our customers.

“From the early days of implementation, Supermetrics brought in a partner, Calligo, who are very good. They’re very knowledgeable on the systems and the culture of working with Supermetrics and Calligo is great. Supermetrics’ willingness to listen and collaborate is invaluable. The product is great but the people and partnership is so important.”

Simon Barks
Director of Analytics
McCann Central

Why This Partnership Matters

The Modern Marketing Data Challenge

Today’s marketing teams face a common problem: fragmented data scattered across multiple platforms. This results in data silos, inconsistent reporting, and difficulties in uncovering meaningful insights. Without a streamlined data pipeline, marketing strategies risk being reactive rather than proactive or even entirely unsuccessful.

Key Outcomes:

A Unified Solution: Supermetrics + Calligo

This partnership bridges the gap between data aggregation and actionable insights.

• Supermetrics handles the heavy lifting of collecting and consolidating data from diverse sources.
• Calligo builds the database structure and analysis tools to derive strategic insights from the aggregated data.

Together, we offer businesses a powerful combination: a seamless data flow that transforms raw data into a roadmap for smarter marketing strategies.

Supermetrics Meets Calligo’s Analytics Ecosystem

The Data Flow Explained

At a high level, here’s how the integration works:

1. Data Collection: Supermetrics pulls marketing data from platforms like Google Ads, Facebook Ads, Bing, Meta, Google Analytics 4 and many more.
2. Data Centralization: The aggregated data is seamlessly transferred to your analytics ecosystem or one hosted by Calligo.
3. Data Transformation: Calligo’s data engineers process and prepare the data for analysis and interpretation.
4. Actionable Insights: Reports give you immediate insights into how your marketing efforts are performing.
5. Machine Learning: Machine learning models and analytics workflows generate insights that drive strategic decisions.

This streamlined pipeline eliminates bottlenecks and ensures marketing teams have access to up-to-date, reliable insights. New insights generated by Machine Learning are automatically fed back into analytics ecosystem and surfaced in the reports.

Real-World Benefits for Businesses

Businesses leveraging this partnership can expect:

• Multi-channel campaign analysis
• Improved customer segmentation and targeting
• Real-time performance dashboards
• Predictive analytics for marketing ROI optimization

This integration isn’t just about improving workflows—it’s about driving measurable results.

Looking Ahead – Advanced Insights with Machine Learning

The future of marketing analytics lies in machine learning and predictive analytics. With Calligo’s expertise in machine learning workflows and Supermetrics’ data aggregation capabilities, businesses can unlock deeper insights:

• Predict Campaign Performance: Anticipate campaign outcomes before launch.
• Optimize Marketing Spend: Automatically identify high-performing channels.
• Customer Behavior Insights: Gain granular insights into audience preferences and behaviors.

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Calligo is proud to be sponsoring Tawni Rickey, a rising star in the BMX world. Tawni’s journey began in 2008 at the tender age of 3, riding her little 16” Haro Mirra 360. Since then, she has demonstrated unwavering dedication and passion for the sport, evolving from a young rider to a formidable force on the track.

However, Tawni’s BMX journey transcends mere competition; it embodies resilience, determination, and the ability to overcome challenges. Throughout the trials of the COVID-19 pandemic, Tawni found solace and strength on her bike, utilizing it as a tool to bolster her confidence and self-worth. From confronting bullies to dominating tracks, Tawni’s story serves as an inspiration of empowerment.

As Tawni prepares for the upcoming season, Calligo is privileged to stand alongside her as a sponsor. Whether at local events, official USA BMX national races, or the prestigious UCI Worlds, Tawni will proudly display our brand logo on her jersey as she competes alongside some of the industry’s finest. We firmly believe in Tawni’s potential and are thrilled to be a part of her journey as she continues to ascend to new heights.

Our sponsorship of Tawni Rickey is not just about supporting her athletic endeavors; it’s about championing her as a role model for young girls in sport, and resilience and determination she has shown throughout her BMXing career. Through our partnership, we aim to amplify her message of empowerment and inspire others to pursue their passions relentlessly.

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We are thrilled to share that Calligo has been shortlisted in THREE prestigious categories at the 2024 British Data Awards:

Data Vendor of the Year
Data for Good Consulting Initiative of the Year
AI Company of the Year.

This recognition highlights Calligo’s tireless dedication to driving data innovation and making a positive impact for our customers.

It’s incredibly gratifying to see our amazing team’s efforts being acknowledged on such a grand stage.

Looking forward to the ceremony on May 8th in London! Stay tuned for more updates.

The shortlist can be viewed here

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Calligo Shortlisted for Artificial Intelligence Innovation of the Year at 8th National Technology Awards

Celebrating innovation and excellence in technology, Calligo, a leading figure in the realm of data science and machine learning, has been shortlisted for the prestigious Artificial Intelligence Innovation of the Year award at the 8th National Technology Awards.

Recognized for its groundbreaking entry, “Empowering Data Science Excellence: Revolutionizing Cloud-based Machine Learning Solutions,” Calligo has demonstrated its unwavering commitment to providing mid-tier businesses with cutting-edge AI solutions. With a mission to democratize access to advanced data science capabilities, Calligo empowers enterprises to leverage cost-effective, cloud-based machine learning solutions, driving innovation, efficiency, and data-driven decision-making.

At the core of Calligo’s innovation lies its proprietary machine learning platform, ALPHI, which enables its data science team to tackle complex challenges and deliver state-of-the-art models and solutions. Through its Machine Learning as a Service (MLaaS) offering, Calligo equips clients with the tools necessary to achieve their business objectives strategically, securely backed by cloud services.

The recognition of Calligo’s pioneering efforts underscores its pivotal role in revolutionizing the landscape of machine learning and reaffirms its commitment to driving technological advancement across industries.

The shortlist can be viewed here

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Luxembourg, 19 December 2023 – As part of a wider strategic review, Calligo, a global leader in data transformation, has made the decision to sell its business interest in Luxembourg to focus its efforts on developing its position in the UK, Channel Islands, Ireland, Canada and USA. 

As such it gives us immense pleasure to announce that Calligo (Luxembourg) PSF S.A. has been acquired by the CONVOTIS Group, a leader in business solutions, managed IT services, cloud solutions and digital platforms.

Expressing his enthusiasm about the acquisition, Jason Petrucci, Calligo’s COO, stated “Calligo has maintained its presence in Luxembourg since 2017, providing its CloudCore platform and managed IT services to both regulated and non-regulated businesses in Luxembourg. I would like to thank our customers for their business and support over the years and I’m confident that the transition to CONVOTIS Group will be a smooth one.”

Effective as of 19th December 2023, CONVOTIS Group is the new 100% owner of Calligo (Luxembourg) PSF S.A.

For media inquiries, please contact:

Jason Petrucci

Chief Operating Officer
jason.petrucci@calligo.io
+44 330 124 2500 ext 1106

About Calligo:

Calligo is a global data transformation organization, offering end-to-end solutions from cloud services to cutting-edge machine learning. With a global presence, Calligo is dedicated to unlocking the full potential of data.

About CONVOTIS Group:

CONVOTIS Group is a leader in Business Solutions, Managed IT Services and Digital Platform Solutions. With 1.000 employees at 22 locations in 9 countries, CONVOTIS supports its customers 24/7 in the areas of business applications, digital platforms, managed IT services and cloud solutions.

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London, 18 December 2023 — Calligo, a global leader in data transformation, is thrilled to announce a groundbreaking partnership with NourNet, the foremost digital transformation enabler in the Kingdom of Saudi Arabia. With offices in the US, Canada, UK, Channel Islands and Ireland, Calligo’s extensive experience in providing end-to-end data solutions, from cloud services to cutting-edge machine learning, positions the company as a catalyst for AI innovation in Saudi Arabia.

This collaboration aligns seamlessly with Calligo’s strategic vision to explore important new markets, with Saudi Arabia emerging as a key player in the realm of machine learning and AI, driven by the Kingdom’s ambitious Vision 2030 artificial intelligence goals.

As part of this partnership, NourNet is gaining exclusive access to Calligo’s state-of-the-art machine learning platform, ALPHI. This empowers NourNet to provide cutting-edge AI solutions to local corporate clients, meeting the increasing demand for advanced technologies in the Saudi market.

NourNet’s CEO, Mr. Amjad A. Hafez stated “Since the beginning, we have always catered to our clients’ specific requirements by offering comprehensive and individualized services. As a result of this agreement, NourNet will be able to expand its digital services even further, and it will be able to reaffirm its commitment to offering localized services that are in line with its clients’ goals of improved operations and cost savings through emerging technologies”.

This collaboration with NourNet is part of Calligo’s broader strategic initiative to expand its footprint in the Middle East, focusing on fast-growing markets hungry for AI and advanced analytics.

Expressing his enthusiasm about the partnership, Paul Comerford, Calligo’s CEO, stated, “We are delighted to collaborate with NourNet and contribute to the digital transformation journey in Saudi Arabia. This partnership not only aligns with our strategy to explore new markets for our advanced analytics and AI solutions but also presents an exciting opportunity to work closely with our friends at NourNet.”

Calligo and NourNet are committed to driving innovation, pushing the boundaries of what is possible in the digital realm. This partnership represents the fusion of expertise, technology, and a shared vision for a future where businesses in Saudi Arabia harness the power of AI and advanced analytics.

For media inquiries, please contact:

Adam Ryan
Chief Data Officer
Adam.ryan@calligo.io
+44 330 124 2500 ext 1120

About Calligo:

Calligo is a global data transformation organization, offering end-to-end solutions from cloud services to cutting-edge machine learning. With a global presence, Calligo is dedicated to unlocking the full potential of data.

About NourNet:

NourNet is a leading digital transformation enabler in the Kingdom of Saudi Arabia, serving corporate clients with a diverse range of digital services. Committed to driving innovation, NourNet plays a pivotal role in the Kingdom’s digital transformation journey.
https://nour.net.sa/

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Join The Channel Islands’ Premier Data & Cloud Strategy Event – Transform 2022

Our speaker line-up includes Professor Hannah Fry, a Professor in the Mathematics of Cities, science broadcaster, and winner of the prestigious Zeeman Medal.

• Venue: The Royal Yacht Hotel
• Location: Weighbridge Pl, St Helier, Jersey
• Date: 30th November 2022
• Timings: Conference from 1.30 pm-5 pm, cocktails and canapes from 5.30-7 pm

Please Note: This event is for business leaders, and spaces are therefore limited. 

To secure your exclusive place, register here.

Join your peers from across the Channel Islands and get past the buzzwords to learn more about what Business intelligence (BI) really means in today’s modern businesses and why this is a strategic imperative for leadership teams and not just your IT teams.

You will learn about Data and how to unlock its true power, covering:

• The trends in Cloud technology and the business advantages to be gained from them
• Why the Cloud is the foundation to becoming a truly data-driven business
• Best Data practices to help organisations make better decisions
• Using accurate Data to drive change and grasp opportunities quicker
• Eliminate risk and inefficiencies
• Adapt quicker to market challenges

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This partnership will enable Calligo to provide clients with the ability to proactively discover, manage, protect, and gain more value from their regulated, sensitive, and personal data across their data landscape. We will leverage BigID’s award-winning data intelligence platform to accelerate our clients’ path to reducing their data compliance risk, improving their data lifecycle management, driving business innovation and achieving data compliance.

“Calligo is excited to announce our partnership with BigID. Whether it is Data Security, Privacy, Governance, analytics or even data science, the need to forensically understand your data has never been greater. We see this partnership as a key enabler, which when combined with our multi-disciplined expertise across the entire data landscape enables our clients to capitalize on their data assets, not lose sleep worrying where it might be or what it might contain”,

Adam Ryan, Chief Data Officer, Calligo

“We have been working with clients for over a decade to help with data governance and data privacy. We look to leverage platforms that help companies unlock value from their data by turning data into insights. BigID’s powerful data intelligence platform means our customers can now find, classify, catalog, profile and get context for their data proactively. We are excited about our partnership with BigID and working with Calligo’s clients to unleash further value”,

James Jarvis, Chief Revenue Officer, Calligo

“We are excited to welcome Calligo into the BigID partnership ecosystem. The need for Data Visibility and Control is increasing. Calligo’s expertise and integration capabilities in Data services make our partnership a clear win for both companies and their clients”,

Julia Fare- SVP, Alliances & Channels

To find out more about the various Data Privacy and Governance solutions Calligo offers, visit our Data Privacy pages, or click here to better understand how our Privacy team offer continuous safety, privacy and protection to our clients.

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Computing’s annual DevOps Excellence Awards aim to recognise and celebrate the best DevOps deployments, teams, outcomes and impacts in business over the last 12 months.

Calligo was shortlisted in the Best DevOps Transformation category, alongside such industry heavyweights as IBM, Infosys, Sky, Accenture and Telefonica. As John Leonard, Research Editor at Computing, said in the virtual announcement of winners yesterday, the judges were looking for:

“The perfect example of the differences made by adopting DevOps culture and practice.”

Our entry highlighted our efforts last year to ensure that despite our numerous acquisitions in 2019 and 2020, our efficiency and accuracy would not be compromised, and our customers – pre-existing and acquired – would only benefit from our rapid growth.

We identified early that we could no longer simply rely on internal champions as smaller businesses can. Instead, we had to create a new culture of dispassionately interrogating our processes and identifying opportunities to improve them for the good of our service delivery to customers.

From this new culture, we showed the judges numerous examples of internal processes with common, repeatable starting points that are now redesigned to be templated and/or automated. This makes these processes test-driven so we can quickly deploy, test, fix and re-deploy over and over again to optimize their outputs, all in a fraction of the time it would take to deploy just once manually. Importantly, we were also able to show how these changes continue to quantifiably impact our customer service by making us faster, more accurate and more dependable.

And we are delighted to announce that the judges felt that of all the shortlisted submissions, including from some of the most well-known names in technology services, our transformation was the strongest, most impressive and most impactful.

“The impact of DevOps on Calligo is more than just improved efficiency and accuracy. We have also created a philosophy of self-interrogation – importantly with an open culture underneath. This is not only healthy but also commercially valuable. Our customers now remark on our efficiency and accuracy, and as a result have the confidence to entrust us with more responsibility for their data.”

Jon Williams, Calligo’s CTO

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