{"id":1750,"date":"2020-09-02T16:44:00","date_gmt":"2020-09-02T15:44:00","guid":{"rendered":"https:\/\/www.calligo.io\/what-is-a-visual-language-map\/"},"modified":"2024-01-18T14:39:31","modified_gmt":"2024-01-18T14:39:31","slug":"what-is-a-visual-language-map","status":"publish","type":"post","link":"https:\/\/www.calligo.io\/insights\/glossary\/what-is-a-visual-language-map\/","title":{"rendered":"What is a ‘Visual Language Map’?"},"content":{"rendered":"

A system of communication using visual elements<\/span><\/h2>\n

<\/p>\n

So, what is this map all about?<\/p>\n

Consistent language, messaging, and visuals enable strong cultural alignment and contribute to a more valuable brand. At Calligo, we think of the Visual Language Map (VLM) as our launch pad. It shapes the way we communicate internally and lays a foundation for how customers experience our brand and ultimately receive value.<\/p>\n

We use the phrase “launch pad” intentionally. The definition of launch pad (if you google it) is “something that sets a particular activity, enterprise, etc. in motion.” As an institution, we set the launch pad so that<\/strong> individuals can spend more time exploring their creative potential and bring unique value to our customers. Our launch pad is a living and breathing launch pad, and we expect it to change with the creative input of those who launch from it.<\/p>\n

There are four components to our VLM (refer to visual image below)<\/p>\n

    \n
  1. Steps: How we work – our process<\/li>\n
  2. Capabilities: Skills we possess to do work well<\/li>\n
  3. Engagement Models: How we position our work so that customers can easily understand<\/li>\n
  4. Artifacts: Tangible representation of Engagement Model milestones<\/li>\n<\/ol>\n

    \"VLM_4_Components\"To provide an example of what the visual map looks like for “Steps” check out the image below.<\/p>\n

    \"VLM_Steps_18bd22bea4\"<\/p>\n

    The Visual Language Map adds tremendous value for our organization when it comes to understanding ourselves, working together more effectively, and continuing to build a world-class experience for our customers. I’d encourage you to give this some thought for your own organization or team.<\/p>\n

    And if your organization does something similar, we’d love to hear about it! Contact the team, here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    What is a Visual Language Map? A system of communication using visual elements<\/p>\n","protected":false},"author":33,"featured_media":2252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,144],"tags":[],"post_format_type":[40],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","category-machine-learning-glossary"],"acf":[],"yoast_head":"\nWhat is a 'Visual Language Map'? | Calligo<\/title>\n<meta name=\"description\" content=\"What is a Visual Language Map? 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