{"id":4811,"date":"2023-11-02T15:41:33","date_gmt":"2023-11-02T15:41:33","guid":{"rendered":"https:\/\/www.calligo.io\/?page_id=4811"},"modified":"2024-02-28T13:49:14","modified_gmt":"2024-02-28T13:49:14","slug":"machine-learning-in-marketing","status":"publish","type":"page","link":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"<style>.block-hero-with-featured-insight{position:relative;background:#F0F2F4;min-height:27.5rem;text-align:center;margin-bottom:2.625rem;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}@media (min-width: 768px){.block-hero-with-featured-insight{min-height:49.875rem;margin-bottom:0}}@media (min-width: 768px){.block-hero-with-featured-insight.hero-height-small{min-height:40rem}}.block-hero-with-featured-insight__wrapper{padding:2.5rem 0 2.5rem 0;position:relative;z-index:5;letter-spacing:0.05em}@media (min-width: 768px){.block-hero-with-featured-insight__wrapper{padding:4rem 0}}.block-hero-with-featured-insight__wrapper .overline{margin-bottom:1rem}.block-hero-with-featured-insight__wrapper .heading{-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:2rem;line-height:2.5rem;margin-bottom:0;align-items:center}@media (min-width: 768px){.block-hero-with-featured-insight__wrapper .heading{font-size:4rem;line-height:4.5rem}}.block-hero-with-featured-insight__image img{position:absolute;top:0;left:0;width:100%;height:100%;-o-object-fit:cover;object-fit:cover;z-index:1}.block-hero-with-featured-insight__feature{width:calc(100% - 32px);background-color:#fff;border-top-left-radius:1.5rem;border-top-right-radius:1.5rem;margin:0 auto;z-index:10;padding:1.5rem;text-align:left;position:absolute;left:0;right:0;bottom:-71px;height:9.5625rem}@media (min-width: 768px){.block-hero-with-featured-insight__feature{padding:1.3125rem 0 1.3125rem 3rem;position:absolute;width:50%;border-top-left-radius:2.5rem;border-top-right-radius:0;bottom:0;right:0;margin:0 0 0 auto;height:9.375rem}}@media (min-width: 992px){.block-hero-with-featured-insight__feature{width:40%}}@media (min-width: 768px){.block-hero-with-featured-insight__feature::before{content:\"\";position:absolute;width:2.5rem;height:2.5rem;left:-40px;bottom:0;background-color:transparent;background-image:url(\"data:img\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACgAAAAmCAYAAAC29NkdAAABC0lEQVRYhe3Y2w2CQBCF4dEK6EA7kA60AynBEuzAVujAEijFEizhN5OMCSrITdjz4En2AZ4+ZmbJgikH2K6lhWbZHzgx8i3O1YE7AUN7gLuqzXE5gHKLcwFDe4DKK6iKy4iotrgQMLTn2V7JFvsBgVoESK8BSlnge\/UUgaUssKl6asCP6skAgVMTTgIYrb0pA69tuORA4PINlxQIFF24ZMCYu7sksGtTJAUOxS0KjG+MQbjFgLEhes3c4sA+r5IkwJi3qodheSBwHtvSWYHA4RdV+zkw2tl4XEoKnKNi71mNQGVmdjKzo5kdJj1hj3QCA+T\/SfYBmh1Vz8rnJ244xJdf+9oELN1PHDN7ALL0MQwBMR\/xAAAAAElFTkSuQmCC\");background-repeat:no-repeat;background-position:right bottom}}.block-hero-with-featured-insight__feature_row{width:100%;text-decoration:none}@media (min-width: 768px){.block-hero-with-featured-insight__feature_row{max-width:27.5rem}}.block-hero-with-featured-insight__feature_row:hover .feature-heading{color:#F96336}.block-hero-with-featured-insight__feature_cta{width:64px}.block-hero-with-featured-insight__feature .overline{color:#1C4AF2;letter-spacing:0.2em;margin-bottom:.5rem}@media (min-width: 768px){.block-hero-with-featured-insight__feature .overline{margin-bottom:.75rem}}.block-hero-with-featured-insight__feature .feature-heading{margin-bottom:.5rem;font-weight:400;font-size:1rem;line-height:1.25rem;color:#000;text-decoration:none}@media (min-width: 576px){.block-hero-with-featured-insight__feature .feature-heading{padding-right:1rem}}@media (min-width: 768px){.block-hero-with-featured-insight__feature .feature-heading{font-size:1.25rem;line-height:1.5rem;margin-bottom:.75rem}}.block-hero-with-featured-insight__feature .post-meta{font-weight:400;font-size:.875rem;line-height:1rem;letter-spacing:0.05em;color:#0d0d0d}@media (min-width: 768px){.block-hero-with-featured-insight__feature .post-meta{font-size:1rem}}.block-hero-with-featured-insight__feature .post-meta .read-time{position:relative;padding-left:1.75rem}.block-hero-with-featured-insight__feature .post-meta .read-time::before{content:\"\";position:absolute;width:1rem;height:1rem;left:0;background-image:url(\"data:image\/svg+xml,%3Csvg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M8 0C3.58065 0 0 3.58065 0 8C0 12.4194 3.58065 16 8 16C12.4194 16 16 12.4194 16 8C16 3.58065 12.4194 0 8 0ZM14.9677 8C14.9677 11.8387 11.8387 14.9677 8 14.9677C4.16129 14.9677 1.03226 11.871 1.03226 8C1.03226 4.19355 4.12903 1.03226 8 1.03226C11.8065 1.03226 14.9677 4.16129 14.9677 8ZM10.1613 10.871C10.3226 11 10.5806 10.9355 10.6774 10.7742L10.9677 10.4194C11.0968 10.2258 11.0323 10 10.871 9.87097L8.6129 8.22581V3.48387C8.6129 3.29032 8.41935 3.09677 8.22581 3.09677H7.77419C7.54839 3.09677 7.3871 3.29032 7.3871 3.48387V8.64516C7.3871 8.77419 7.41935 8.87097 7.51613 8.96774L10.1613 10.871Z' fill='black'\/%3E%3C\/svg%3E%0A\")}.block-hero-with-featured-insight .btn{padding:.9375rem .9375rem .9375rem .9375rem;color:#fff;font-size:.875rem;line-height:1.0625rem;letter-spacing:0.15em;width:100%}@media (min-width: 768px){.block-hero-with-featured-insight .btn{width:auto;margin-right:0.5rem;margin-left:0.5rem;padding:1.25rem 3rem 1.25rem 3rem;font-size:1.125rem;line-height:1.375rem}}.block-hero-with-featured-insight .block-home-hero__wrapper{max-width:1254px;margin:0 auto}.block-hero-with-featured-insight.has-img:after{content:\"\";z-index:2;position:absolute;top:0;left:0;width:100%;height:23.4375rem;background:#000;background:-webkit-gradient(linear, left top, left bottom, color-stop(.09%, #000), color-stop(99.75%, rgba(0,0,0,0)));background:linear-gradient(180deg, #000 .09%, rgba(0,0,0,0) 99.75%)}.block-hero-with-featured-insight.has-img:before{content:\"\";z-index:2;position:absolute;bottom:0;left:0;width:100%;height:100%;background:#000;background:linear-gradient(90.1deg, #000 .09%, rgba(0,0,0,0) 99.75%)}.block-hero-with-featured-insight.has-img h1,.block-hero-with-featured-insight.has-img h2,.block-hero-with-featured-insight.has-img h3,.block-hero-with-featured-insight.has-img h4,.block-hero-with-featured-insight.has-img p,.block-hero-with-featured-insight.has-img ol,.block-hero-with-featured-insight.has-img ul{color:#fff}\n\n\/*# sourceMappingURL=block-hero-with-featured-insight.css.map *\/\n<\/style><section\nid=\"\"class=\"block-hero-with-featured-insight\n\thas-img\t  \thero-height-big\">\n\t<div class=\"container\">\n\t\t<div class=\"block-hero-with-featured-insight__wrapper\" data-aos=\"fade-down\">\n\t\t\t                <p class=\"overline\">\n\t\t\t\t\tFunctions\t\t\t\t<\/p>\n\t\t\t\t\t\t<h1 class=\"heading\">Marketing<\/h1>\t\t<\/div>\n\t<\/div>\n\t<picture class=\"block-hero-with-featured-insight__image\"><source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-1600x900-cc.png 0.833x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-1600x900-cc.png 0.833x\"> <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-750x500-cc.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-1500x1000-cc.png 2.000x\"> <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-375x250-cc.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-750x500-cc.png 2.000x\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-375x250-cc.png\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-375x250-cc.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/583\/people-1-750x500-cc.png 2.000x\" alt=\"\" width=\"1920\" height=\"1080\" class=\"\"><\/picture>    \t\t\t<div class=\"block-hero-with-featured-insight__feature\" data-aos=\"fade-up\">\n\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/machine-learning-as-a-service-factsheet\/\" class=\"block-hero-with-featured-insight__feature_row row g-0\">\n\t\t\t\t\t<div class=\"overline col-12\">Featured insight<\/div>            \n\t\t\t\t\t<div class=\"block-hero-with-featured-insight_content col-10\">                \n\t\t\t\t\t\t<div class=\"feature-heading\">Machine Learning as a Service | factsheet<\/div>\n\t\t\t\t\t\t<div class=\"post-meta\">\n\t\t\t\t\t\t\t<span class=\"read-time\">8 min read<\/span> | <span class=\"post-date\">31 Jul 23<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-hero-with-featured-insight_cta col\">\n\t\t\t\t\t\t<span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/section>\n\n\n\n<style>.block-section-anchors{padding:1rem 0;background:#ffffff;position:-webkit-sticky;position:sticky;top:0;z-index:10;overflow-x:auto;overflow-y:hidden;padding-bottom:.25rem}@media (min-width: 1200px){.block-section-anchors{padding:1rem 0}}.block-section-anchors.theme--dark{background-color:#000}.block-section-anchors.theme--dark .block-section-anchors__item{color:#fff}.block-section-anchors__wrapper{text-align:center;-webkit-transition:0.3s ease padding;transition:0.3s ease padding;overflow-y:hidden;overflow-x:hidden;transition:0.3s ease padding}.block-section-anchors__wrapper:hover{padding-bottom:.25rem;overflow-x:auto}@media (hover: none) and (pointer: coarse){.block-section-anchors__wrapper{overflow-x:auto;padding-bottom:0}}.block-section-anchors__wrapper::-webkit-scrollbar{height:4px}@media (hover: none) and (pointer: coarse){.block-section-anchors__wrapper::-webkit-scrollbar{height:0}}.block-section-anchors__wrapper::-webkit-scrollbar-track{background:#f1f1f1}.block-section-anchors__wrapper::-webkit-scrollbar-thumb{background:#888}.block-section-anchors__wrapper::-webkit-scrollbar-thumb:hover{background:#555}.block-section-anchors__items{display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex}.block-section-anchors__items .block-section-anchors__item{color:#000;padding:.5rem 1.5rem;text-decoration:none;-webkit-transition:font-weight .25s;transition:font-weight .25s;white-space:nowrap;border:1px solid transparent;border-radius:32px;font-size:1.125rem;line-height:1.5rem;margin:0 1.25rem;-webkit-transition:0.3s ease border;transition:0.3s ease border}.block-section-anchors__items .block-section-anchors__item.active{font-weight:600;border-color:#1C4AF2}.block-section-anchors__items .block-section-anchors__item:hover{border-color:#1C4AF2}.admin-bar .block-section-anchors{top:32px}\n\n\/*# sourceMappingURL=block-section-anchors.css.map *\/\n<\/style>\n<section id=\"\" class=\"block-section-anchors  theme--light     \">\n\t<div class=\"block-section-anchors__wrapper\">\n\t\t<div class=\"block-section-anchors__items\">\n\t\t\t\t\t\t\t<a href=\"#introduction\" class=\"block-section-anchors__item\">\n\t\t\t\t\tIntroduction\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#example dashboards\" class=\"block-section-anchors__item\">\n\t\t\t\t\tExample Dashboards\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#how\" class=\"block-section-anchors__item\">\n\t\t\t\t\tHow it Works\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#case-studies\" class=\"block-section-anchors__item\">\n\t\t\t\t\tCase Studies\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#services\" class=\"block-section-anchors__item\">\n\t\t\t\t\tServices\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#insights\" class=\"block-section-anchors__item\">\n\t\t\t\t\tInsights\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#speak\" class=\"block-section-anchors__item\">\n\t\t\t\t\tSpeak to an Expert\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"introduction\" class=\"block-content-two-column  bg--gray-primary    \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        INTRODUCTION                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">How Calligo&#8217;s AI, Machine Learning and Analytics solutions can help Marketing teams<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p>Calligo&#8217;s AI, Machine Learning, and Analytics solutions empower marketing teams with a suite of tools designed to optimize their strategies and enhance overall performance. By leveraging advanced data analytics, marketers gain valuable insights into consumer behavior, preferences, and trends, enabling them to make data-driven decisions that resonate with their target audience.<\/p>\n<p>Calligo&#8217;s solutions not only streamline marketing processes but also enhance efficiency by automating routine tasks, enabling teams to focus on creative and strategic aspects.<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-separator  \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-12 block-separator-line\"><\/div>\n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"benefits\" class=\"block-icon-carousel      \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t                <div class=\"col-12\">\n                    <p class=\"overline\" data-aos=\"fade-up\">\n                        BENEFITS                    <\/p>\n                <\/div>\n\t\t\t            <div class=\"heading-col col-12 col-lg-8\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">How can Calligo help the Marketing Function?<\/h2>                <\/div>\n            <\/div>\n        <\/div>\n\t<\/div>\n            <div class=\"col-12\">\n            <div class=\"icon-carousel\" data-aos=\"fade-down\">\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/computer-screen-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Digital Marketing Effectiveness<\/div>\n                            <p class=\"slide-content\">\n                                Automating digital marketing improves lead generation and customer retention, as quantifying the effectiveness of digital marketing through ROI analysis leads to better sales allocation, reduced marketing costs, and increased revenue, utilizing predictive models and A\/B testing, while incorporating labor costs and leveraging machine learning for optimal understanding and improvement of each effort.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/database-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Customer Behavior Change<\/div>\n                            <p class=\"slide-content\">\n                                Accurately measuring brand value enables better sales forecasts, advantageous contract negotiations, and increased revenue, utilizing predictive models, root-cause analysis, and external data sources, while Calligo&#8217;s machine learning solutions help determine the impact of a product&#8217;s brand on customer purchases and provide actionable recommendations for enhancing brand value and driving future sales.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/arrow-up-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Return on Marketing Investment<\/div>\n                            <p class=\"slide-content\">\n                                Quantifying the return on marketing investment guides cost-effective marketing strategies by leveraging predictive models, customer segmentation, and sales forecast data to optimize marketing impact, inform product placement, and anticipate demand with Calligo&#8217;s predictive analytics.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/cogs-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Marketing Campaign Timing<\/div>\n                            <p class=\"slide-content\">\n                                Launching a marketing campaign at the optimal time, determined through predictive models and time-series analysis, maximizes revenue, minimizes marketing expenses, and ensures effective targeting of customers who are ready to make a purchase with Calligo&#8217;s precise orchestration and understanding of customer decision-making factors.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/atom-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Customer Segmentation<\/div>\n                            <p class=\"slide-content\">\n                                Effective customer segmentation through machine learning techniques such as clustering and collaborative filtering enables targeted marketing, profitable product selection, and informed expansion strategies by uncovering meaningful customer groups and hidden customer-product relationships with Calligo&#8217;s powerful solutions that utilize customer data, external data, and domain expertise.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/Bar-graph-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Demand Forecast<\/div>\n                            <p class=\"slide-content\">\n                                Anticipating demand for new products through predictive models and time-series analysis enables businesses to make informed marketing decisions, optimize product choices, and ensure inventory alignment, leading to higher sales and better supply-demand balance with Calligo&#8217;s solutions that leverage machine learning, market research, customer history, product attributes, and sales data for accurate demand forecasting and effective marketing strategies.                            <\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"container\">\n                <div class=\"slick--navelements\" data-aos=\"fade-down\">\n                    <div class=\"slick--arrow-wrap\">\n                        <div class=\"slides--numbers\">\n                            <span class=\"active\">1<\/span> of <span class=\"total\"><\/span>\n                        <\/div>\n                        <button class=\"slick-arrow slick-arrow--prev\"><\/button>\n                        <button class=\"slick-arrow slick-arrow--next\"><\/button>\n                    <\/div>\n                    <div class=\"slick--progress\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\">\n                        <span class=\"slider__label sr-only\"><\/span>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"how\" class=\"block-content-three-column  bg--gray-primary    \">\n\t<div class=\"container\">\t\t\n                <div class=\"row heading-row\">\n            <div class=\"heading-col col-12\" data-aos=\"fade-up\">\n\t\t\t    <h2 class=\"heading\">How Calligo approaches working with you<\/h2>            <\/div>\n        <\/div>\n                            <div class=\"row\">\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">01<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Plan<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><ul>\n<li><strong>Customized Workshops:<\/strong> Engage in specialized workshops with our experts to delve into the unique possibilities for your marketing objectives. Discuss the art of the possible within the context of marketing analytics and identify specific use cases relevant to your goals.<\/li>\n<li><strong>Define Marketing Use Cases:<\/strong> Work closely with our team to pinpoint and outline your marketing use cases. Align your marketing aspirations with the data opportunities available and establish a baseline for Return on Investment (ROI) tailored to the intricacies of marketing strategies.<\/li>\n<\/ul>\n<\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">02<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Implement<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><ul>\n<li><strong>Leverage Marketing Methodologies:<\/strong> Implement best-in-class methodologies specifically curated for marketing applications. Acquire, archive, model, and secure marketing data efficiently, ensuring that your marketing datasets are optimized for actionable insights.<\/li>\n<li><strong>Establish Marketing Data Procedures:<\/strong> Develop and establish data procedures with a marketing focus. Ensure that data handling aligns seamlessly with marketing campaign requirements, providing a robust foundation for effective analytics.<\/li>\n<\/ul>\n<\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">03<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Activate<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><ul>\n<li><strong>Execute Marketing Data Plan:<\/strong> Put your tailored data plan into action, driving targeted marketing initiatives based on data-driven insights. Encourage collaboration with your marketing team and stakeholders to maximize the impact of your data-driven strategies.<\/li>\n<li><strong>Refine and Develop Marketing Strategies:<\/strong> Continuously refine and develop your marketing strategies based on real-time feedback and evolving market dynamics. Collaborate with the organization to ensure that your marketing initiatives are agile, responsive, and consistently optimized for success.<\/li>\n<\/ul>\n<\/div>\n                <\/div>\n                        <\/div>\n        \t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-two-column  bg--gray-primary    \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        An Example of Calligo&#8217;s Data Visualization Capabilities for Marketing Teams                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Real-time analysis of how a major retailer&#8217;s pricing compared to that of its key competitors, allowing finance and marketing teams to respond to discounts and offers.<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p><strong>Imagine running your business with this level of detail<\/strong><\/p>\n<p>See the full summary, or examine the detail in context.<br \/>\nInterrogate what it shows and experience its full functionality.<\/p>\n<p>Underlying data can be restricted according to users&#8217; permissions or needs and design can be customized to your own brand.<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-centred  bg--gray-primary     font-size-medium text-align-left \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            \t\t\t                <div class=\"content-col col-12 col-lg-10\" data-aos=\"fade-up\">\n                    <div id=\"viz1625498044349\" class=\"tableauPlaceholder\" style=\"position: relative;\"><noscript><a href='https:&#47;&#47;artplusdata.decisivedata.com&#47;'><img alt='Competition Summary ' src='https:&#47;&#47;public.tableau.com&#47;static&#47;images&#47;Sa&#47;Sales-CompetitivePricingAnalysis&#47;CompetitionSummary&#47;1_rss.png' style='border: none' \/><\/a><\/noscript><object class=\"tableauViz\" style=\"display: none;\" width=\"300\" height=\"150\"><param name=\"host_url\" value=\"https%3A%2F%2Fpublic.tableau.com%2F\" \/><param name=\"embed_code_version\" value=\"3\" \/><param name=\"site_root\" value=\"\" \/><param name=\"name\" value=\"Sales-CompetitivePricingAnalysis\/CompetitionSummary\" \/><param name=\"tabs\" value=\"no\" \/><param name=\"toolbar\" value=\"no\" \/><param name=\"device\" value=\"desktop\" \/><param name=\"static_image\" value=\"https:\/\/public.tableau.com\/static\/images\/Sa\/Sales-CompetitivePricingAnalysis\/CompetitionSummary\/1.png\" \/><param name=\"animate_transition\" value=\"yes\" \/><param name=\"display_static_image\" value=\"yes\" \/><param name=\"display_spinner\" value=\"yes\" \/><param name=\"display_overlay\" value=\"yes\" \/><param name=\"display_count\" value=\"yes\" \/><\/object><\/div>\n<p><script type='text\/javascript'>                    var divElement = document.getElementById('viz1625498044349');                    var vizElement = divElement.getElementsByTagName('object')[0];                    vizElement.style.width='1150px';vizElement.style.height='700px';                    var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/p>\n                <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 button-col\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"example dashboards\" class=\"block-content-two-column      \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        An Example of Calligo&#8217;s Data Visualization Capabilities for Marketing Teams                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Built for a national B2C home improvement retailer.<br \/>\r\nUsed by CMO and VPs of Marketing to improve marketing performance and report ROI to CFO, CEO and investors<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p><strong>Gained Insights<\/strong><\/p>\n<p>The donut charts illustrate the population density of three important characteristics for each group of segmented customers; presence of children, if they are a homeowner, if they are \u2018do it yourselfers.\u2019 This helps inform the make-up of each group and what kinds of marketing campaigns to run.<\/p>\n<p>These visualizations provide further detail around customer group characteristics by looking at the distribution of family size, income, and spend. Like the donut charts above, these visuals lend increased insight into each customer group. They help inform marketing teams<br \/>\nabout themes and messaging that will best resonate with each group.<\/p>\n<p>These trends illustrate spend fluctuations for the customer groups and predicts how these trends will continue. This insight helps marketing teams determine when to drive marketing campaigns to each group.<\/p>\n<p>The trend filter helps dashboard users as they focus on specific time frames.<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-centred  bg--gray-primary     font-size-medium text-align-left \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            \t\t\t                <div class=\"content-col col-12 col-lg-10\" data-aos=\"fade-up\">\n                    <div style=\"max-width: 100%; overflow: auto;\">\n<div style=\"width: 100%;\">\n<div id=\"viz1617782747969\" class=\"tableauPlaceholder\" style=\"position: relative; width: 1100px; height: 850px; overflow: hidden; display: block;\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\"Marketing Optimization \" src=\"https:\/\/public.tableau.com\/static\/images\/B7\/B7X5N8G5T\/1_rss.png\" style=\"border: none\"><\/a><\/noscript><script src=\"https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js\"><\/script><iframe loading=\"lazy\" class=\"tableauViz\" style=\"display: block; width: 1100px; height: 850px; margin: 0px; padding: 0px; border: none;\" title=\"Data Visualisation\" src=\"https:\/\/public.tableau.com\/shared\/B7X5N8G5T?:embed=y&amp;:showVizHome=no&amp;:host_url=https%3A%2F%2Fpublic.tableau.com%2F&amp;:embed_code_version=3&amp;:toolbar=yes&amp;:animate_transition=yes&amp;:display_static_image=no&amp;:display_spinner=no&amp;:display_overlay=yes&amp;:display_count=yes&amp;:language=en&amp;:loadOrderID=0\" width=\"undefined\" height=\"undefined\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script type=\"text\/javascript\">                    var divElement = document.getElementById('viz1617782747969');                    var vizElement = divElement.getElementsByTagName('object')[0];                    vizElement.style.width='1100px';vizElement.style.height='850px';                    var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/p>\n<\/div>\n                <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 button-col\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"case-studies\" class=\"block-imagelink-carousel-2      \">\n\t<div class=\"container\">\n\t\t<div class=\"row heading-row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\" data-aos=\"fade-up\">\n                        CLIENT SUCCESS                    <\/p>\n                <\/div>\n\t\t\t\t\t\t<div class=\"heading-col col-12\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Some of the Marketing teams Calligo has helped<\/h2>                <\/div>\n            <\/div>\t\t\t\n        <\/div>\n        <div class=\"row g-0\">\n                            <div class=\"col-12\">\n                    <div class=\"il2-carousel\" data-aos=\"fade-down\">\n                                                    <a href=\"https:\/\/www.calligo.io\/client-success\/machine-learning-data-science\/h-e-b-predict-buying-trends\/\" target=\"\" class=\"il2-slide\">\n                                <div class=\"il2-slide-image-wrapper\">\n                                    <picture class=\"il-slide-img behave-as-bg\" alt=\"\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-614x255-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-795x330-c.jpg 1.295x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-795x419-c.jpg 1.997x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1554\/HEB-stores-case-study-795x419-c.jpg 1.997x\" alt=\"\" width=\"614\" height=\"255\" class=\"lazyload\"><\/picture>                                \n                                <\/div>\n                                <div class=\"il2-slide-content\">\n                                    <div class=\"il2-slide-heading\">H-E-B Predict Buying Trends<\/div>\n                                    <span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n                                <\/div>\n                            <\/a>\n                                                        <a href=\"https:\/\/www.calligo.io\/client-success\/data-analytics-visualisation\/microsoft\/\" target=\"_blank\" class=\"il2-slide\">\n                                <div class=\"il2-slide-image-wrapper\">\n                                    <picture class=\"il-slide-img behave-as-bg\" alt=\"\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x165-c.png 0.648x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x165-c.png 0.648x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png 1.000x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1134\/tadas-sar-T01GZhBSyMQ-unsplash-1-398x210-c.png 1.000x\" alt=\"\" width=\"614\" height=\"255\" class=\"lazyload\"><\/picture>                                \n                                <\/div>\n                                <div class=\"il2-slide-content\">\n                                    <div class=\"il2-slide-heading\">Microsoft Marketing Optimization<\/div>\n                                    <span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n                                <\/div>\n                            <\/a>\n                                                <\/div>\n                    <div class=\"slick--navelements\" data-aos=\"fade-down\">\n                        <div class=\"slick--arrow-wrap\">\n                            <div class=\"slides--numbers\">\n                                <span class=\"active\">1<\/span> of <span class=\"total\"><\/span>\n                            <\/div>\n                            <button class=\"slick-arrow slick-arrow--prev\"><\/button>\n                            <button class=\"slick-arrow slick-arrow--next\"><\/button>\n                        <\/div>\n                        <div class=\"slick--progress\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\">\n                            <span class=\"slider__label sr-only\"><\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"block-link-grid  bg--primary     no-wrapper\">\n            <div class=\"container\">\n                            <div class=\"row\">\n                                        <div class=\"heading-col col-12\">\n                        <div data-aos=\"fade-up\">\n                            <h2 class=\"heading\">Services tailored to the Marketing function<\/h2>                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-6\">\n                                <div class=\"block-link-grid-wrap\" data-aos=\"fade-in\">\n                                    <a href=\"https:\/\/www.calligo.io\/services\/machine-learning-as-a-service\/\" class=\"block-link-grid-link\" target=\"_self\">Machine Learning as a Service<\/a>\n                                <\/div>\n                            <\/div>\n                                                        <div class=\"col-12 col-lg-6\">\n                                <div class=\"block-link-grid-wrap\" data-aos=\"fade-in\">\n                                    <a href=\"https:\/\/www.calligo.io\/services\/data-visualization\/\" class=\"block-link-grid-link\" target=\"_self\">Data Visualisations as a Service<\/a>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<section id=\"insights\" class=\"block-featured-latest-cards  theme--light     \">\n\t<div class=\"container\">\n\t\t<div class=\"row block-featured-latest-cards__content-row \">\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p class=\"overline\">Related Insights<\/p>\t\t\t\t<h2 class=\"heading h5\">Explore our latest expertise, insights and opinions<\/h2>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-featured-latest-cards__featured-col\">\n\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/glossary\/introducing-calligos-new-cybersecurity-risk-assessment-tool\/\" class=\"post-card post-card--medium-overlap post-card--insight post-card--featured\">\n\t\t<div class=\"post-card__row post-card__image-row\">\n\t\t\n\t\t<picture alt=\"Marketing article thumbnail\" class=\"post-card__image\"><source media=\"(min-width: 992px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-415x280-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-830x560-cc.jpg 2.000x\"> <source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-336x226-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-672x452-cc.jpg 2.000x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-702x472-cc.jpg 2.000x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-702x472-cc.jpg 2.000x\" alt=\"Marketing article thumbnail\" width=\"415\" height=\"280\" class=\"lazyload\"><\/picture>\t<\/div>\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Insight<\/p>\n\t\t\t\t<p class=\"post-card__category\">Glossary<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Introducing Calligo&#8217;s New Cybersecurity Risk Assessment Tool<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">5 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">21 May 2024<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"post-card__content-row post-card__author-meta-row\">\n\t\t\t\t<p class=\"author-avatar\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<p class=\"author-name\">By <\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-6 col-lg-5 offset-lg-1 block-featured-latest-cards__list-col\">\n\n\t\t\t\t\t\t\t\t<div class=\"block-featured-latest-cards__cards-list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/news\/calligo-shortlisted-for-artificial-intelligence-innovation-of-the-year\/\" class=\"post-card post-card--small post-card--insight post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Insight<\/p>\n\t\t\t\t<p class=\"post-card__category\">News<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Calligo Shortlisted for Artificial Intelligence Innovation of the Year at 8th National Technology Awards<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">2 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">23 Feb 2024<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/machine-learning\/what-is-machine-learning-as-a-service-and-when-should-businesses-consider-using-it\/\" class=\"post-card post-card--small post-card--blog post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Blog<\/p>\n\t\t\t\t<p class=\"post-card__category\">Glossary<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">What is Machine Learning as a Service and when should businesses consider using it?<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">8 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Oct 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/machine-learning-as-a-service-factsheet\/\" class=\"post-card post-card--small post-card--resource post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Resource<\/p>\n\t\t\t\t<p class=\"post-card__category\">Resource Library<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Machine Learning as a Service | factsheet<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">8 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Jul 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"post-card__content-row post-card__author-meta-row\">\n\t\t\t\t<p class=\"author-avatar\">\n\t\t\t\t\t<picture><source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-76x76-c.png 2.000x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-76x76-c.png 2.000x\" alt=\"\" width=\"38\" height=\"38\" class=\"lazyload\"><\/picture>\t\t\t\t<\/p>\n\t\t\t\t<p class=\"author-name\">By Tessa Jones<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/demystifying-data-success-ebook-2\/\" class=\"post-card post-card--small post-card--resource post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Resource<\/p>\n\t\t\t\t<p class=\"post-card__category\">Resource Library<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Demystifying Data Success | eBook<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">7 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Jul 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/data-science-by-design-factsheet\/\" class=\"post-card post-card--small post-card--resource post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Resource<\/p>\n\t\t\t\t<p class=\"post-card__category\">Resource Library<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Data Science by Design | factsheet<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">8 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Jul 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/\" class=\"btn btn--hollow btn--secondary\" target=\"\">Insights<\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"speak\" class=\"block-contact-form      \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"heading-col col-12 col-lg-5\">\n                <div data-aos=\"fade-in\">\n\t\t\t        <h2 class=\"heading\">Talk to a Calligo specialist today<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-7\">\n                    <div data-aos=\"fade-down\">\n                        <!--[if lte IE 8]>\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\r\n<![endif]-->\r\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\nregion: \"na1\",\r\nportalId: \"2889618\",\r\nformId: \"da9f5649-de9d-4410-a1ed-653f04644ac1\"\r\n});\r\n<\/script>                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":267,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4811","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Machine Learning for the Marketing function | Calligo<\/title>\n<meta name=\"description\" content=\"Calligo&#039;s machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted &amp; personalized campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Machine Learning for the Marketing function | Calligo\" \/>\n<meta property=\"og:description\" content=\"Calligo&#039;s machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted &amp; personalized campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Calligo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T13:49:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@calligocloud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/\",\"url\":\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/\",\"name\":\"Machine Learning for the Marketing function | Calligo\",\"isPartOf\":{\"@id\":\"https:\/\/www.calligo.io\/#website\"},\"datePublished\":\"2023-11-02T15:41:33+00:00\",\"dateModified\":\"2024-02-28T13:49:14+00:00\",\"description\":\"Calligo's machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted & personalized campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.calligo.io\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\/\/www.calligo.io\/solutions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.calligo.io\/#website\",\"url\":\"https:\/\/www.calligo.io\/\",\"name\":\"Calligo\",\"description\":\"Building value through data\",\"publisher\":{\"@id\":\"https:\/\/www.calligo.io\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.calligo.io\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.calligo.io\/#organization\",\"name\":\"Calligo\",\"url\":\"https:\/\/www.calligo.io\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.calligo.io\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/calligo-og.jpg\",\"contentUrl\":\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/calligo-og.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Calligo\"},\"image\":{\"@id\":\"https:\/\/www.calligo.io\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/calligocloud\",\"https:\/\/www.linkedin.com\/company\/calligo-limited\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Machine Learning for the Marketing function | Calligo","description":"Calligo's machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted & personalized campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Machine Learning for the Marketing function | Calligo","og_description":"Calligo's machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted & personalized campaigns.","og_url":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/","og_site_name":"Calligo","article_modified_time":"2024-02-28T13:49:14+00:00","twitter_card":"summary_large_image","twitter_site":"@calligocloud","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/","url":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/","name":"Machine Learning for the Marketing function | Calligo","isPartOf":{"@id":"https:\/\/www.calligo.io\/#website"},"datePublished":"2023-11-02T15:41:33+00:00","dateModified":"2024-02-28T13:49:14+00:00","description":"Calligo's machine learning predicts behavior, enhances retention, and enables proactive strategies for targeted & personalized campaigns.","breadcrumb":{"@id":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.calligo.io\/"},{"@type":"ListItem","position":2,"name":"Solutions","item":"https:\/\/www.calligo.io\/solutions\/"},{"@type":"ListItem","position":3,"name":"Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.calligo.io\/#website","url":"https:\/\/www.calligo.io\/","name":"Calligo","description":"Building value through data","publisher":{"@id":"https:\/\/www.calligo.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.calligo.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.calligo.io\/#organization","name":"Calligo","url":"https:\/\/www.calligo.io\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.calligo.io\/#\/schema\/logo\/image\/","url":"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/calligo-og.jpg","contentUrl":"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/calligo-og.jpg","width":1200,"height":630,"caption":"Calligo"},"image":{"@id":"https:\/\/www.calligo.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/calligocloud","https:\/\/www.linkedin.com\/company\/calligo-limited\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/pages\/4811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":0,"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/pages\/4811\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/pages\/267"}],"wp:attachment":[{"href":"https:\/\/www.calligo.io\/wp-json\/wp\/v2\/media?parent=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}