{"id":4872,"date":"2023-11-17T11:54:53","date_gmt":"2023-11-17T11:54:53","guid":{"rendered":"https:\/\/www.calligo.io\/?page_id=4872"},"modified":"2023-11-17T14:41:47","modified_gmt":"2023-11-17T14:41:47","slug":"machine-learning-in-sales","status":"publish","type":"page","link":"https:\/\/www.calligo.io\/solutions\/machine-learning-in-sales\/","title":{"rendered":"Sales"},"content":{"rendered":"<style>.block-hero-with-featured-insight{position:relative;background:#F0F2F4;min-height:27.5rem;text-align:center;margin-bottom:2.625rem;display:-webkit-box;display:-ms-flexbox;display:flex;-webkit-box-align:center;-ms-flex-align:center;align-items:center}@media (min-width: 768px){.block-hero-with-featured-insight{min-height:49.875rem;margin-bottom:0}}@media (min-width: 768px){.block-hero-with-featured-insight.hero-height-small{min-height:40rem}}.block-hero-with-featured-insight__wrapper{padding:2.5rem 0 2.5rem 0;position:relative;z-index:5;letter-spacing:0.05em}@media (min-width: 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3rem;position:absolute;width:50%;border-top-left-radius:2.5rem;border-top-right-radius:0;bottom:0;right:0;margin:0 0 0 auto;height:9.375rem}}@media (min-width: 992px){.block-hero-with-featured-insight__feature{width:40%}}@media (min-width: 768px){.block-hero-with-featured-insight__feature::before{content:\"\";position:absolute;width:2.5rem;height:2.5rem;left:-40px;bottom:0;background-color:transparent;background-image:url(\"data:img\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACgAAAAmCAYAAAC29NkdAAABC0lEQVRYhe3Y2w2CQBCF4dEK6EA7kA60AynBEuzAVujAEijFEizhN5OMCSrITdjz4En2AZ4+ZmbJgikH2K6lhWbZHzgx8i3O1YE7AUN7gLuqzXE5gHKLcwFDe4DKK6iKy4iotrgQMLTn2V7JFvsBgVoESK8BSlnge\/UUgaUssKl6asCP6skAgVMTTgIYrb0pA69tuORA4PINlxQIFF24ZMCYu7sksGtTJAUOxS0KjG+MQbjFgLEhes3c4sA+r5IkwJi3qodheSBwHtvSWYHA4RdV+zkw2tl4XEoKnKNi71mNQGVmdjKzo5kdJj1hj3QCA+T\/SfYBmh1Vz8rnJ244xJdf+9oELN1PHDN7ALL0MQwBMR\/xAAAAAElFTkSuQmCC\");background-repeat:no-repeat;background-position:right 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99.75%)}.block-hero-with-featured-insight.has-img:before{content:\"\";z-index:2;position:absolute;bottom:0;left:0;width:100%;height:100%;background:#000;background:linear-gradient(90.1deg, #000 .09%, rgba(0,0,0,0) 99.75%)}.block-hero-with-featured-insight.has-img h1,.block-hero-with-featured-insight.has-img h2,.block-hero-with-featured-insight.has-img h3,.block-hero-with-featured-insight.has-img h4,.block-hero-with-featured-insight.has-img p,.block-hero-with-featured-insight.has-img ol,.block-hero-with-featured-insight.has-img ul{color:#fff}\n\n\/*# sourceMappingURL=block-hero-with-featured-insight.css.map *\/\n<\/style><section\nid=\"\"class=\"block-hero-with-featured-insight\n\thas-img\t  \thero-height-big\">\n\t<div class=\"container\">\n\t\t<div class=\"block-hero-with-featured-insight__wrapper\" data-aos=\"fade-down\">\n\t\t\t                <p class=\"overline\">\n\t\t\t\t\tFunctions\t\t\t\t<\/p>\n\t\t\t\t\t\t<h1 class=\"heading\">Sales<\/h1>\t\t<\/div>\n\t<\/div>\n\t<picture class=\"block-hero-with-featured-insight__image\"><source media=\"(min-width: 992px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-1920x1080-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-2560x1440-cc.jpg 1.333x\"> <source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-750x500-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-1500x1000-cc.jpg 2.000x\"> <source media=\"(min-width: 0px)\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-375x250-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-750x500-cc.jpg 2.000x\"> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-375x250-cc.jpg\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-375x250-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1509\/telecom-sector-scaled-750x500-cc.jpg 2.000x\" alt=\"\" width=\"1920\" height=\"1080\" class=\"\"><\/picture>    \t\t\t<div class=\"block-hero-with-featured-insight__feature\" data-aos=\"fade-up\">\n\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/machine-learning-as-a-service-factsheet\/\" class=\"block-hero-with-featured-insight__feature_row row g-0\">\n\t\t\t\t\t<div class=\"overline col-12\">Featured insight<\/div>            \n\t\t\t\t\t<div class=\"block-hero-with-featured-insight_content col-10\">                \n\t\t\t\t\t\t<div class=\"feature-heading\">Machine Learning as a Service | factsheet<\/div>\n\t\t\t\t\t\t<div class=\"post-meta\">\n\t\t\t\t\t\t\t<span class=\"read-time\">8 min read<\/span> | <span class=\"post-date\">31 Jul 23<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"block-hero-with-featured-insight_cta col\">\n\t\t\t\t\t\t<span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t<\/section>\n\n\n\n<style>.block-section-anchors{padding:1rem 0;background:#ffffff;position:-webkit-sticky;position:sticky;top:0;z-index:10;overflow-x:auto;overflow-y:hidden;padding-bottom:.25rem}@media (min-width: 1200px){.block-section-anchors{padding:1rem 0}}.block-section-anchors.theme--dark{background-color:#000}.block-section-anchors.theme--dark .block-section-anchors__item{color:#fff}.block-section-anchors__wrapper{text-align:center;-webkit-transition:0.3s ease padding;transition:0.3s ease padding;overflow-y:hidden;overflow-x:hidden;transition:0.3s ease padding}.block-section-anchors__wrapper:hover{padding-bottom:.25rem;overflow-x:auto}@media (hover: none) and (pointer: coarse){.block-section-anchors__wrapper{overflow-x:auto;padding-bottom:0}}.block-section-anchors__wrapper::-webkit-scrollbar{height:4px}@media (hover: none) and (pointer: coarse){.block-section-anchors__wrapper::-webkit-scrollbar{height:0}}.block-section-anchors__wrapper::-webkit-scrollbar-track{background:#f1f1f1}.block-section-anchors__wrapper::-webkit-scrollbar-thumb{background:#888}.block-section-anchors__wrapper::-webkit-scrollbar-thumb:hover{background:#555}.block-section-anchors__items{display:-webkit-inline-box;display:-ms-inline-flexbox;display:inline-flex}.block-section-anchors__items .block-section-anchors__item{color:#000;padding:.5rem 1.5rem;text-decoration:none;-webkit-transition:font-weight .25s;transition:font-weight .25s;white-space:nowrap;border:1px solid transparent;border-radius:32px;font-size:1.125rem;line-height:1.5rem;margin:0 1.25rem;-webkit-transition:0.3s ease border;transition:0.3s ease border}.block-section-anchors__items .block-section-anchors__item.active{font-weight:600;border-color:#1C4AF2}.block-section-anchors__items .block-section-anchors__item:hover{border-color:#1C4AF2}.admin-bar .block-section-anchors{top:32px}\n\n\/*# sourceMappingURL=block-section-anchors.css.map *\/\n<\/style>\n<section id=\"\" class=\"block-section-anchors  theme--light     \">\n\t<div class=\"block-section-anchors__wrapper\">\n\t\t<div class=\"block-section-anchors__items\">\n\t\t\t\t\t\t\t<a href=\"#introduction\" class=\"block-section-anchors__item\">\n\t\t\t\t\tIntroduction\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#benefits\" class=\"block-section-anchors__item\">\n\t\t\t\t\tBenefits\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#how\" class=\"block-section-anchors__item\">\n\t\t\t\t\tHow it Works\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#dashboards\" class=\"block-section-anchors__item\">\n\t\t\t\t\tExample Dashboards\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#case-studies\" class=\"block-section-anchors__item\">\n\t\t\t\t\tCase Studies\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#services\" class=\"block-section-anchors__item\">\n\t\t\t\t\tServices\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#insights\" class=\"block-section-anchors__item\">\n\t\t\t\t\tInsights\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a href=\"#speak\" class=\"block-section-anchors__item\">\n\t\t\t\t\tSpeak to an Expert\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"introduction\" class=\"block-content-two-column      \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        INTRODUCTION                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Enhancing Sales Data Strategies for Sales Leaders with Calligo&#8217;s Data Science, Machine Learning and Analytics solutions.<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p>Integrating advanced data science and analytics into the sales function is pivotal for modern success. This strategic approach empowers sales teams with profound insights into customer behavior and market trends, fostering data-driven decision-making. By leveraging cutting-edge methodologies, sales leaders can identify patterns, forecast trends, and align aspirations with tangible data opportunities. This transformative integration ensures the sales function becomes a dynamic and responsive force, enabling teams to stay ahead in today&#8217;s fast-paced markets.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-separator  \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            <div class=\"col-12 block-separator-line\"><\/div>\n        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"benefits\" class=\"block-icon-carousel  bg--gray-primary    \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t                <div class=\"col-12\">\n                    <p class=\"overline\" data-aos=\"fade-up\">\n                        BENEFITS                    <\/p>\n                <\/div>\n\t\t\t            <div class=\"heading-col col-12 col-lg-8\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">How can Calligo help Sales Leaders in the Sales Function?<\/h2>                <\/div>\n            <\/div>\n        <\/div>\n\t<\/div>\n            <div class=\"col-12\">\n            <div class=\"icon-carousel\" data-aos=\"fade-down\">\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/computer-screen-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Impact Drivers on Sales<\/div>\n                            <p class=\"slide-content\">\n                                Sales hinge on various factors\u2014some within control, others not. Our predictive models untangle these, leveraging diverse data to guide informed decisions for maximum profitability.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/database-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Demand Forecast<\/div>\n                            <p class=\"slide-content\">\n                                Anticipated demand for new products relies on the performance of similar ones, guiding decisions on limited releases or testing. Calligo&#8217;s solutions blend market research, customer history, product attributes, and sales data for strategic decision-making.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/arrow-up-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Pricing Optimization to Maximize Profit<\/div>\n                            <p class=\"slide-content\">\n                                Optimal product pricing is critical for business success, balancing high margins and increased sales. At Calligo, we enhance profitability by utilizing cost data, customer insights, and input costs. Through A\/B tests for online customers, we pinpoint the optimal pricing strategy.                             <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/cogs-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Sales Trends<\/div>\n                            <p class=\"slide-content\">\n                                Understanding sales trends informs decisions on inventory, products, expansion, or closures, boosting revenue or cutting costs. Predicting trends is challenging due to various factors. Our models leverage time-series analysis and machine learning to identify your current trend, project its trajectory, and offer actionable insights.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/atom-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Customer Segmentation<\/div>\n                            <p class=\"slide-content\">\n                                Effective customer segmentation through machine learning techniques such as clustering and collaborative filtering enables targeted marketing, profitable product selection, and informed expansion strategies by uncovering meaningful customer groups and hidden customer-product relationships.                            <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/Bar-graph-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Churn Prediction<\/div>\n                            <p class=\"slide-content\">\n                                Calligo&#8217;s machine learning churn prediction models analyze historical customer data, identifying patterns and signals that indicate potential churn. By accurately predicting which customers are at risk of leaving, sales leaders can take proactive actions to retain these valuable clients.                             <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/eye-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Lead Scoring<\/div>\n                            <p class=\"slide-content\">\n                                Leveraging advanced lead scoring models, Calligo&#8217;s machine learning enables sales leaders to prioritize leads based on their likelihood to convert. By analyzing data from various sources, such as website interactions, social media engagement, and past purchase history, the system assigns a score to each lead, reflecting their potential as a qualified prospect.                             <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/evolution-blue-1.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Cross-Sell and Upsell Opportunities<\/div>\n                            <p class=\"slide-content\">\n                                Calligo&#8217;s machine learning algorithms analyze customer behavior, preferences, and historical purchase patterns to identify cross-sell and upsell opportunities. By understanding the complementary products or higher-tier offerings that customers are likely to be interested in, sales leaders can tailor their sales strategies accordingly.                             <\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"icon-slide\">\n                                                <div class=\"icon-slide-icon-wrapper\">\n                            <img decoding=\"async\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2023\/04\/arrow-up-blue.svg\" alt=\"\"\/>\n                        <\/div>\n                                                <div class=\"icon-slide-content\">\n                            <div class=\"slide-heading\">Sales Performance Analysis<\/div>\n                            <p class=\"slide-content\">\n                                Calligo&#8217;s machine learning-powered sales performance analysis goes beyond basic metrics, delving into nuanced data to provide sales leaders with valuable insights. The system can assess individual sales representative performance, track sales team trends, and identify areas for improvement.                             <\/p>\n                        <\/div>\n                    <\/div>\n                            <\/div>\n            <div class=\"container\">\n                <div class=\"slick--navelements\" data-aos=\"fade-down\">\n                    <div class=\"slick--arrow-wrap\">\n                        <div class=\"slides--numbers\">\n                            <span class=\"active\">1<\/span> of <span class=\"total\"><\/span>\n                        <\/div>\n                        <button class=\"slick-arrow slick-arrow--prev\"><\/button>\n                        <button class=\"slick-arrow slick-arrow--next\"><\/button>\n                    <\/div>\n                    <div class=\"slick--progress\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\">\n                        <span class=\"slider__label sr-only\"><\/span>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section id=\"how\" class=\"block-content-three-column      \">\n\t<div class=\"container\">\t\t\n                <div class=\"row heading-row\">\n            <div class=\"heading-col col-12\" data-aos=\"fade-up\">\n\t\t\t    <h2 class=\"heading\">For sales leaders, our refined three-step process ensures a targeted and impactful approach to harnessing the capabilities of Calligo&#8217;s Data Science, Machine Learning, and Analytics solutions:<\/h2>            <\/div>\n        <\/div>\n                            <div class=\"row\">\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">01<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Strategize for Sales Success<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><p><strong>Customized Strategy Workshops:<\/strong> Engage in specialized workshops tailored for sales leaders to explore the potential applications within your sales domain. Discuss the art of the possible, identifying specific use cases aligned with your sales objectives.<\/p>\n<p><strong>Define Sales Use Cases:<\/strong> Collaborate closely with our team to identify and define sales-centric use cases. Align your sales aspirations with the data opportunities available and establish a baseline for Return on Investment (ROI) tailored to the unique dynamics of sales strategies.<\/p>\n<\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">02<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Implement Sales Excellence<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><p><strong>Leverage Sales Methodologies:<\/strong> Implement best-in-class methodologies specifically crafted for sales applications. Acquire, archive, model, and secure sales data efficiently, ensuring that your datasets are optimized for strategic insights.<\/p>\n<p><strong>Establish Sales Data Procedures:<\/strong> Develop and establish data procedures with a focus on sales dynamics. Ensure that data handling aligns seamlessly with sales processes, providing a robust foundation for effective analytics in the sales domain.<\/p>\n<\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-4 three-col\">\n                    <div class=\"three-col-overline\" data-aos=\"fade-down\">03<\/div>\n                    <div class=\"three-col-heading\" data-aos=\"fade-down\">Activate Sales Intelligence<\/div>\n                    <div class=\"three-col-content\" data-aos=\"fade-down\"><p><strong>Execute Sales Data Plan:<\/strong> Put your tailored data plan into action, driving targeted sales initiatives based on data-driven insights. Encourage collaboration with your sales team and stakeholders to maximize the impact of data-driven sales strategies.<\/p>\n<p><strong>Refine and Develop Sales Approaches:<\/strong> Continuously refine and develop your sales strategies based on real-time feedback and evolving market dynamics. Collaborate with the organization to ensure that your sales initiatives are agile, responsive, and consistently optimized for success in the competitive sales landscape.<\/p>\n<\/div>\n                <\/div>\n                        <\/div>\n        \t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-two-column  bg--gray-primary    \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        An Example of Calligo&#8217;s Data Visualization Capabilities for Sales Teams                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Client sought a visual tool for sales analysis. Our dashboard spotlights actual vs. target sales, simplifying identification of underperforming products, markets, and states.<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p><strong>Imagine running your sales function with this level of detail<\/strong><\/p>\n<p>See the full summary, or examine the detail in context.<br \/>\nInterrogate what it shows and experience its full functionality.<\/p>\n<p>Underlying data can be restricted according to users&#8217; permissions or needs and design can be customized to your own business needs.<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"dashboards\" class=\"block-content-centred       font-size-medium text-align-left \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            \t\t\t                <div class=\"content-col col-12 col-lg-10\" data-aos=\"fade-up\">\n                    <div style=\"max-width: 100%; overflow: auto;\">\n<div style=\"width: 100%;\">\n<div id=\"viz1617737209140\" class=\"tableauPlaceholder\" style=\"position: relative; width: 1100px; height: 850px; overflow: hidden; display: block;\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\"The Coffee Bean \" src=\"https:\/\/public.tableau.com\/static\/images\/Gl\/GlobalSales-TheCoffeeBean\/TheCoffeeBean\/1_rss.png\" style=\"border: none\"><\/a><\/noscript><script src=\"https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js\"><\/script><iframe loading=\"lazy\" class=\"tableauViz\" style=\"display: block; width: 1100px; height: 850px; margin: 0px; padding: 0px; border: none;\" title=\"Data Visualisation\" src=\"https:\/\/public.tableau.com\/views\/GlobalSales-TheCoffeeBean\/TheCoffeeBean?:embed=y&amp;:showVizHome=no&amp;:host_url=https%3A%2F%2Fpublic.tableau.com%2F&amp;:embed_code_version=3&amp;:tabs=no&amp;:toolbar=yes&amp;:animate_transition=yes&amp;:display_static_image=no&amp;:display_spinner=no&amp;:display_overlay=yes&amp;:display_count=yes&amp;:language=en&amp;:loadOrderID=0\" width=\"undefined\" height=\"undefined\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script type=\"text\/javascript\">                    var divElement = document.getElementById('viz1617737209140');                    var vizElement = divElement.getElementsByTagName('object')[0];                    vizElement.style.width='1100px';vizElement.style.height='850px';                    var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/p>\n<\/div>\n                <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 button-col\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-two-column  bg--gray-primary    \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\">\n                        An Example of Calligo&#8217;s Data Visualization Capabilities for Sales Teams                    <\/p>\n                <\/div>\n                        <div class=\"heading-col col-12 col-lg-6\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Built for a state-wide real estate company to support visibility of current and future revenues.<\/h2>                <\/div>\n            <\/div>\n\t\t\t                <div class=\"content-col col-12 col-lg-6\">\n                    <div data-aos=\"fade-up\">\n                        <p><strong>Imagine running your sales function with this level of detail<\/strong><\/p>\n<p>Summary versions built for C-Suite and regional heads, and individual versions used by branch managers and individual reps<\/p>\n                    \n                    <\/div>\n                <\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"\" class=\"block-content-centred       font-size-medium text-align-left \">\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n            \t\t\t                <div class=\"content-col col-12 col-lg-10\" data-aos=\"fade-up\">\n                    <div style=\"max-width: 100%; overflow: auto;\">\n<div style=\"width: 100%;\">\n<div id=\"viz1617780988274\" class=\"tableauPlaceholder\" style=\"position: relative; width: 1100px; height: 850px; overflow: hidden; display: block;\"><noscript><a href=\"#\"><img decoding=\"async\" alt=\" \" src=\"https:\/\/public.tableau.com\/static\/images\/Sa\/SalesPipeline1\/SalesPipeline\/1_rss.png\" style=\"border: none\"><\/a><\/noscript><script src=\"https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js\"><\/script><iframe loading=\"lazy\" class=\"tableauViz\" style=\"display: block; width: 1100px; height: 850px; margin: 0px; padding: 0px; border: none;\" title=\"Data Visualisation\" src=\"https:\/\/public.tableau.com\/views\/SalesPipeline1\/SalesPipeline?:embed=y&amp;:showVizHome=no&amp;:host_url=https%3A%2F%2Fpublic.tableau.com%2F&amp;:embed_code_version=3&amp;:tabs=yes&amp;:toolbar=yes&amp;:animate_transition=yes&amp;:display_static_image=no&amp;:display_spinner=no&amp;:display_overlay=yes&amp;:display_count=yes&amp;:language=en&amp;:loadOrderID=0\" width=\"undefined\" height=\"undefined\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<p><script type=\"text\/javascript\">                    var divElement = document.getElementById('viz1617780988274');                    var vizElement = divElement.getElementsByTagName('object')[0];                    vizElement.style.width='1100px';vizElement.style.height='850px';                    var scriptElement = document.createElement('script');                    scriptElement.src = 'https:\/\/public.tableau.com\/javascripts\/api\/viz_v1.js';                    vizElement.parentNode.insertBefore(scriptElement, vizElement);                <\/script><\/p>\n<\/div>\n                <\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 button-col\" data-aos=\"fade-up\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t        <\/div>\n\t<\/div>\n<\/section>\n\n\n<section id=\"case-studies\" class=\"block-imagelink-carousel-2      \">\n\t<div class=\"container\">\n\t\t<div class=\"row heading-row\">\n                            <div class=\"col-12\">\n                    <p class=\"overline\" data-aos=\"fade-up\">\n                        CLIENT SUCCESS                    <\/p>\n                <\/div>\n\t\t\t\t\t\t<div class=\"heading-col col-12\">\n                <div data-aos=\"fade-up\">\n\t\t\t        <h2 class=\"heading\">Some of the Sales function clients Calligo has helped<\/h2>                <\/div>\n            <\/div>\t\t\t\n        <\/div>\n        <div class=\"row g-0\">\n                            <div class=\"col-12\">\n                    <div class=\"il2-carousel\" data-aos=\"fade-down\">\n                                                    <a href=\"https:\/\/www.calligo.io\/client-success\/machine-learning-data-science\/fletcher-jones\/\" target=\"\" class=\"il2-slide\">\n                                <div class=\"il2-slide-image-wrapper\">\n                                    <picture class=\"il-slide-img behave-as-bg\" alt=\"\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-614x255-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-700x290-c.jpg 1.140x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-700x369-c.jpg 1.759x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4021\/fletcher-700x369-c.jpg 1.759x\" alt=\"\" width=\"614\" height=\"255\" class=\"lazyload\"><\/picture>                                \n                                <\/div>\n                                <div class=\"il2-slide-content\">\n                                    <div class=\"il2-slide-heading\">Fletcher Jones<\/div>\n                                    <span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n                                <\/div>\n                            <\/a>\n                                                        <a href=\"https:\/\/www.calligo.io\/client-success\/data-analytics-visualisation\/sealey\/\" target=\"\" class=\"il2-slide\">\n                                <div class=\"il2-slide-image-wrapper\">\n                                    <picture class=\"il-slide-img behave-as-bg\" alt=\"data analytics and visualzation\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-614x255-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-644x267-c.jpg 1.049x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-644x339-c.jpg 1.618x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-398x210-c.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-398x210-c.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/4814\/sealey-analytics-644x339-c.jpg 1.618x\" alt=\"data analytics and visualzation\" width=\"614\" height=\"255\" class=\"lazyload\"><\/picture>                                \n                                <\/div>\n                                <div class=\"il2-slide-content\">\n                                    <div class=\"il2-slide-heading\">Sealey<\/div>\n                                    <span class=\"btn-arrow-only\"><span>Read more<\/span><\/span>\n                                <\/div>\n                            <\/a>\n                                                <\/div>\n                    <div class=\"slick--navelements\" data-aos=\"fade-down\">\n                        <div class=\"slick--arrow-wrap\">\n                            <div class=\"slides--numbers\">\n                                <span class=\"active\">1<\/span> of <span class=\"total\"><\/span>\n                            <\/div>\n                            <button class=\"slick-arrow slick-arrow--prev\"><\/button>\n                            <button class=\"slick-arrow slick-arrow--next\"><\/button>\n                        <\/div>\n                        <div class=\"slick--progress\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\">\n                            <span class=\"slider__label sr-only\"><\/span>\n                        <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section id=\"services\" class=\"block-link-grid  bg--primary     no-wrapper\">\n            <div class=\"container\">\n                            <div class=\"row\">\n                                        <div class=\"heading-col col-12\">\n                        <div data-aos=\"fade-up\">\n                            <h2 class=\"heading\">Services tailored to the Sales function<\/h2>                        <\/div>\n                    <\/div>\n                <\/div>\n                            <div class=\"row\">\n                                            <div class=\"col-12 col-lg-6\">\n                                <div class=\"block-link-grid-wrap\" data-aos=\"fade-in\">\n                                    <a href=\"https:\/\/www.calligo.io\/services\/machine-learning-as-a-service\/\" class=\"block-link-grid-link\" target=\"_self\">Machine Learning as a Service<\/a>\n                                <\/div>\n                            <\/div>\n                                                        <div class=\"col-12 col-lg-6\">\n                                <div class=\"block-link-grid-wrap\" data-aos=\"fade-in\">\n                                    <a href=\"https:\/\/www.calligo.io\/services\/data-visualization\/\" class=\"block-link-grid-link\" target=\"_self\">Data Visualisations as a Service<\/a>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                    <\/div>\n    <\/section>\n\n\n\n\n<section id=\"insights\" class=\"block-featured-latest-cards  theme--light     \">\n\t<div class=\"container\">\n\t\t<div class=\"row block-featured-latest-cards__content-row \">\n\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t<p class=\"overline\">Related Insights<\/p>\t\t\t\t<h2 class=\"heading h5\">Explore our latest expertise, insights and opinions<\/h2>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 block-featured-latest-cards__featured-col\">\n\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/glossary\/introducing-calligos-new-cybersecurity-risk-assessment-tool\/\" class=\"post-card post-card--medium-overlap post-card--insight post-card--featured\">\n\t\t<div class=\"post-card__row post-card__image-row\">\n\t\t\n\t\t<picture alt=\"Sales article thumbnail\" class=\"post-card__image\"><source media=\"(min-width: 992px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-415x280-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-830x560-cc.jpg 2.000x\"> <source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-336x226-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-672x452-cc.jpg 2.000x\"> <source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-702x472-cc.jpg 2.000x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-351x236-cc.jpg 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/5326\/Packshot-02-702x472-cc.jpg 2.000x\" alt=\"Sales article thumbnail\" width=\"415\" height=\"280\" class=\"lazyload\"><\/picture>\t<\/div>\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Insight<\/p>\n\t\t\t\t<p class=\"post-card__category\">Glossary<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Introducing Calligo&#8217;s New Cybersecurity Risk Assessment Tool<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">5 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">21 May 2024<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"post-card__content-row post-card__author-meta-row\">\n\t\t\t\t<p class=\"author-avatar\">\n\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t<p class=\"author-name\">By <\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"col-12 col-md-6 col-lg-5 offset-lg-1 block-featured-latest-cards__list-col\">\n\n\t\t\t\t\t\t\t\t<div class=\"block-featured-latest-cards__cards-list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/news\/calligo-shortlisted-for-artificial-intelligence-innovation-of-the-year\/\" class=\"post-card post-card--small post-card--insight post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Insight<\/p>\n\t\t\t\t<p class=\"post-card__category\">News<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Calligo Shortlisted for Artificial Intelligence Innovation of the Year at 8th National Technology Awards<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">2 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">23 Feb 2024<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/machine-learning\/what-is-machine-learning-as-a-service-and-when-should-businesses-consider-using-it\/\" class=\"post-card post-card--small post-card--blog post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Blog<\/p>\n\t\t\t\t<p class=\"post-card__category\">Glossary<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">What is Machine Learning as a Service and when should businesses consider using it?<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">8 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Oct 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/machine-learning-as-a-service-factsheet\/\" class=\"post-card post-card--small post-card--resource post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div class=\"post-card__content-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__tag separator\">Resource<\/p>\n\t\t\t\t<p class=\"post-card__category\">Resource Library<\/p>\n\t\t\t\t\t<\/div>\n\t\t<p class=\"post-card__title\">Machine Learning as a Service | factsheet<\/p>\n\t\t\t\t<div class=\"post-card__content-row post-card__content-meta-row\">\n\t\t\t\t\t\t\t<p class=\"post-card__reading-time\">8 min read<\/p>\n\t\t\t\t<p class=\"post-card__date\">31 Jul 2023<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"post-card__content-row post-card__author-meta-row\">\n\t\t\t\t<p class=\"author-avatar\">\n\t\t\t\t\t<picture><source media=\"(min-width: 0px)\" data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-76x76-c.png 2.000x\"> <img data-src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png\" data-srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-38x38-c.png 1.000x,https:\/\/www.calligo.io\/wp-content\/uploads\/fly-images\/1295\/Tessa-Jones-76x76-c.png 2.000x\" alt=\"\" width=\"38\" height=\"38\" class=\"lazyload\"><\/picture>\t\t\t\t<\/p>\n\t\t\t\t<p class=\"author-name\">By Tessa Jones<\/p>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.calligo.io\/insights\/resource-library\/demystifying-data-success-ebook-2\/\" class=\"post-card post-card--small post-card--resource post-card--not-featured\">\n\t\n\t<div class=\"post-card__row post-card__meta-row\" data-aos=\"fade-down\">\n\t\t<div 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