{"id":5625,"date":"2025-01-23T18:08:19","date_gmt":"2025-01-23T18:08:19","guid":{"rendered":"https:\/\/www.calligo.io\/?p=5625"},"modified":"2025-07-02T22:04:08","modified_gmt":"2025-07-02T21:04:08","slug":"supermetrics-and-calligo","status":"publish","type":"post","link":"https:\/\/www.calligo.io\/insights\/news\/supermetrics-and-calligo\/","title":{"rendered":"Announcing the Strategic Partnership Between Supermetrics &amp; Calligo"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-x-Calligo-1024x228.png\" alt=\"Partnership announcement\" class=\"wp-image-5643\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-x-Calligo-1024x228.png 1024w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-x-Calligo-300x67.png 300w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-x-Calligo-768x171.png 768w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-x-Calligo.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">We\u2019re excited to announce a strategic partnership between <a href=\"https:\/\/supermetrics.com\/?utm_source=calligo&amp;utm_medium=link&amp;utm_campaign=GLO_REL_OTR_TRF_ALL_YBR_ZXY\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Supermetrics<\/strong><\/a>, a global leader in marketing data aggregation, and <strong>Calligo<\/strong>. This collaboration combines Supermetrics&#8217; robust data aggregation capabilities with Calligo&#8217;s expertise in designing advanced analytics ecosystems. Together, we&#8217;re poised to deliver end-to-end solutions that simplify data-driven decision-making, drive efficiency, and empower businesses to achieve smarter marketing outcomes.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\"><strong>Who is Supermetrics?<\/strong><\/h2>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/supermetrics.com\/?utm_source=calligo&amp;utm_medium=link&amp;utm_campaign=GLO_REL_OTR_TRF_ALL_YBR_ZXY\" target=\"_blank\" rel=\"noreferrer noopener\">Supermetrics <\/a>is the leading Marketing Intelligence Platform for agencies and brands that allows you to connect, manage, analyze, and activate your data.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Founded in 2010 by Mikael Thuneberg in Helsinki, Finland, Supermetrics started with a simple goal: to make marketing data more accessible and actionable for everyone. Today, the platform empowers over 200K organizations worldwide, including top brands like Nestl\u00e9, Warner Bros, and Dyson, by seamlessly connecting, managing, analyzing, and activating their data.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Supermetrics simplifies the complexities of data management by offering prebuilt and custom data pipelines that centralize data from more than 150 marketing and sales platforms. Whether it&#8217;s Google Analytics, Facebook Ads, HubSpot, or offline sources, Supermetrics brings all your marketing data together in one place\u2014your preferred reporting, analytics, or storage tools.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">With intuitive, no-code data management apps, Supermetrics helps users blend, enrich, and customize data for unique needs. From creating automated reports in Excel and Google Sheets to advanced visualizations in Power BI or Looker Studio, the platform enables teams to transform data into insights that drive impactful business decisions.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Trusted by organizations in 120+ countries, Supermetrics processes over 15% of global marketing data, delivering measurable improvements like increased marketing efficiency, higher conversion rates, and reduced costs. Its pioneering approach has earned recognition, including being named one of G2\u2019s Top 50 Best EMEA Software Companies for 2024.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At its core, Supermetrics is committed to innovation, transparency, and customer success. As the marketing landscape evolves, Supermetrics continues to scale with its clients, ensuring they have the tools and data intelligence needed to grow.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For more information about their journey, products, and vision for the future, visit <a href=\"https:\/\/supermetrics.com\/?utm_source=calligo&amp;utm_medium=link&amp;utm_campaign=GLO_REL_OTR_TRF_ALL_YBR_ZXY\">supermetrics.com<\/a><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Key Benefits of Supermetrics:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Get data from anywhere, instantly with integrations for 150+ sources<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Edit, manage, blend, enrich, and store your marketing data all in one place<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Use the reporting tools you love to analyze, visualize and report on your data<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Turn your marketing intelligence into action<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"737\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/nutshell_graphic_supermetrics.png\" alt=\"Summary of Supermetrics platform and services\" class=\"wp-image-5644\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/nutshell_graphic_supermetrics.png 1396w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/nutshell_graphic_supermetrics-300x158.png 300w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/nutshell_graphic_supermetrics-1024x541.png 1024w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/nutshell_graphic_supermetrics-768x405.png 768w\" sizes=\"auto, (max-width: 1396px) 100vw, 1396px\" \/><\/figure>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Why partner?<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">We\u2019ve been working with <a href=\"https:\/\/supermetrics.com\/case-studies\/mccann-central\">Supermetrics and their customers <\/a>for the last few years to build reporting and analytics solutions. Our consultancy is a natural partner for Supermetrics and helps to fill the technical gap that many companies have in working with their data. Our solutions have helped customers to understand and measure the value of their marketing programs and ultimately drive better decision-making and transparency.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Partnering with Supermetrics helps us to accomplish our mission to design and build analytics ecosystems that deliver the best outcomes for our customers.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-medium-font-size\">\u201cFrom the early days of implementation, Supermetrics brought in a partner,&nbsp;Calligo, who are very good. They\u2019re very knowledgeable on the systems and the culture of working with Supermetrics and Calligo is great. Supermetrics&#8217; willingness to listen and collaborate is invaluable. The product is great but the people and partnership is so important.&#8221;<\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>Simon Barks<br>Director of Analytics<br>McCann Central<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignfull has-text-align-left\"><strong>Why This Partnership Matters<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>The Modern Marketing Data Challenge<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Today\u2019s marketing teams face a common problem: fragmented data scattered across multiple platforms. This results in data silos, inconsistent reporting, and difficulties in uncovering meaningful insights. Without a streamlined data pipeline, marketing strategies risk being reactive rather than proactive or even entirely unsuccessful.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Key Outcomes:<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"540\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1.png\" alt=\"Key outcomes of the Supermetrics x Calligo partnership\" class=\"wp-image-5635\" srcset=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1.png 1920w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1-300x84.png 300w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1-1024x288.png 1024w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1-768x216.png 768w, https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Supermetrics-Calligo-Advantages-1-1536x432.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>A Unified Solution: Supermetrics + Calligo<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">This partnership bridges the gap between data aggregation and actionable insights.<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Supermetrics<\/strong> handles the heavy lifting of collecting and consolidating data from diverse sources.<\/li>\n\n\n\n<li><strong>Calligo<\/strong> builds the database structure and analysis tools to derive strategic insights from the aggregated data.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">Together, we offer businesses a powerful combination: a seamless data flow that transforms raw data into a roadmap for smarter marketing strategies.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignfull has-text-align-left\"><strong>Supermetrics Meets Calligo&#8217;s Analytics Ecosystem<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>The Data Flow Explained<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">At a high level, here\u2019s how the integration works:<br><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Data Collection:<\/strong> Supermetrics pulls marketing data from platforms like Google Ads, Facebook Ads, Bing, Meta, Google Analytics 4 and many more.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Data Centralization:<\/strong> The aggregated data is seamlessly transferred to your analytics ecosystem or one hosted by Calligo.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Data Transformation:<\/strong> Calligo\u2019s data engineers process and prepare the data for analysis and interpretation.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Actionable Insights:<\/strong> Reports give you immediate insights into how your marketing efforts are performing.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Machine Learning:<\/strong> Machine learning models and analytics workflows generate insights that drive strategic decisions.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.calligo.io\/wp-content\/uploads\/2025\/01\/Machine-Learning-1.gif\" alt=\"Supermetrics x Calligo Dataflow Diagram. From source to analytics.\" class=\"wp-image-5641\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">This streamlined pipeline eliminates bottlenecks and ensures marketing teams have access to up-to-date, reliable insights. New insights generated by Machine Learning are automatically fed back into analytics ecosystem and surfaced in the reports.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\"><strong>Real-World Benefits for Businesses<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Businesses leveraging this partnership can expect:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Multi-channel campaign analysis<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Improved customer segmentation and targeting<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Real-time performance dashboards<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Predictive analytics for marketing ROI optimization<\/li>\n<\/ul>\n\n\n\n<p class=\"has-medium-font-size\">This integration isn\u2019t just about improving workflows\u2014it\u2019s about driving measurable results.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead &#8211; Advanced Insights with Machine Learning<\/strong><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The future of marketing analytics lies in machine learning and predictive analytics. With Calligo&#8217;s expertise in machine learning workflows and Supermetrics&#8217; data aggregation capabilities, businesses can unlock deeper insights:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Predict Campaign Performance:<\/strong> Anticipate campaign outcomes before launch.<\/li>\n\n\n\n<li><strong>Optimize Marketing Spend:<\/strong> Automatically identify high-performing channels.<\/li>\n\n\n\n<li><strong>Customer Behavior Insights:<\/strong> Gain granular insights into audience preferences and behaviors.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Announcing the strategic partnership between Supermetrics &#038; Calligo! Marketing insights and advanced analytics in the palm of your hand!<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35],"tags":[209,208,234,75,63,230,237,231,236,235,232,233],"post_format_type":[],"class_list":["post-5625","post","type-post","status-publish","format-standard","hentry","category-news","tag-analytics","tag-data-analytics","tag-data-engineering","tag-data-visualization","tag-machine-learning","tag-marketing","tag-marketing-mix-modelling","tag-marketing-platform","tag-mmm","tag-roi","tag-strategic","tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Announcing the Strategic Partnership Between Supermetrics &amp; Calligo | Calligo<\/title>\n<meta name=\"description\" content=\"Announcing the strategic partnership between Supermetrics &amp; Calligo! Marketing insights and advanced analytics in the palm of your hand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.calligo.io\/insights\/news\/supermetrics-and-calligo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing the Strategic Partnership Between Supermetrics &amp; Calligo | Calligo\" \/>\n<meta property=\"og:description\" content=\"Announcing the strategic partnership between Supermetrics &amp; Calligo! 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